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A Guide to Food Photography for Your Crevings Menu

Riya Mehta, Marketing Head
A Guide to Food Photography for Your Crevings Menu

In the world of online food delivery, your menu's photos are the first taste a customer gets. Great images can make the difference between a scroll-past and a sale. But you don't need a professional studio to take mouth-watering pictures. With a smartphone and a few simple techniques, you can create stunning visuals that do your food justice.

First, lighting is everything. Natural daylight is your best friend. Position your dish near a window, but avoid direct, harsh sunlight. Use a white piece of cardboard or a reflector to bounce light back and soften shadows. Second, think about your composition. The 'rule of thirds' is a classic for a reason. Imagine your frame is divided into a 3x3 grid and place your main dish at the intersection points. Don't be afraid to get close and capture the texture and detail of the food.

Finally, styling matters. Use simple, clean backgrounds that don't distract from the dish. A rustic wooden board, a simple ceramic plate, or a clean tablecloth can work wonders. Garnish your dish with fresh herbs or a sprinkle of spice to add a touch of color and freshness. By investing a little time in your photography, you can create a menu that's as visually appealing as it is delicious.